Keturah Ardh by MAG – The AED 22 Billion Desert City Re-Designing Luxury in Dubai

Keturah Ardh is not a normal off-plan launch. It’s a AED 22 billion (USD 6 billion), city-scale master development by MAG Group in partnership with CITIC Limited, one of China’s largest state-owned conglomerates. Planned over about 18.5 million sq ft in Al Rowaiyah First, Dubai, the project introduces a new kind of luxury community built around biophilic design, large green spaces and wellness-driven living. Mag+2Arabian Business+2

Phase One brings 558 townhouse plots across 93 clusters, giving investors the chance to secure land in a flagship master plan before villas, retail and full infrastructure are complete. Grand Reve Realty+1

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1. Location: Al Rowaiyah First – From Empty Desert to Prime Growth Corridor

Keturah Ardh is located in Al Rowaiyah First District, just off Emirates Road (E611), with strong connectivity to key hubs like Dubai Silicon Oasis, Academic City, Dubai Outlet Mall, Global Village and the wider Dubailand corridor. Grand Reve Realty+1

From an investment angle, this matters:

• The area is early-stage – similar to what Dubai South or Meydan felt like before their growth cycles. Prices today are still land-stage, not fully “community-priced”.
• Direct access to major highways means the community won’t feel cut off once schools, retail and facilities come online.
• The project is aligned with Dubai 2040 Urban Master Plan trends: decentralised growth, greener communities, and better use of peripheral land. Off Plan Projects+1

You are basically buying into Dubai’s future expansion, not its already-priced-in core.

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2. The Vision: “Life-Scaping” a Green City in the Desert

MAG and CITIC are positioning Keturah Ardh as a “life-scaped” community – not just houses around a clubhouse. The master plan is built on three pillars:

1. Biophilic Design & Wellness
   The community targets LEED for Neighborhood Development (LEED ND) and WELL Building Standard certifications, focusing on air quality, natural light, walkability and mental well-being. Off Plan Projects+1
2. Massive Green Canopy
   The plan includes 100,000+ trees, many of them mature (up to hundreds of years old), to cool the microclimate, provide shade and create a genuine oasis effect instead of token landscaping. Off Plan Projects+1
3. Integrated Mixed-Use Community
   Over its 18+ million sq ft, Keturah Ardh will include:
   • Residential neighbourhoods (plots, townhouses, villas, mansions)
   • Parks and green corridors
   • Retail, F&B and community facilities
   • Education and wellness components, with references to innovation and AI-driven learning in early concept notes Grand Reve Realty+2Hermes Real Estate+2

The idea is simple: your surroundings should improve your quality of life and long-term asset value at the same time.

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3. Phase One: Townhouse Plots – What Exactly Is for Sale?

Right now, the real product on the table is Phase One townhouse plots.

According to multiple agencies and early launch documents: Grand Reve Realty+2Latest off plan Properties+2

• Property type: Freehold townhouse plots
• Phase One size: 558 plots across 93 clusters
• Plot size range: Approx. 1,530 – 5,004 sq ft
• Starting price: Around AED 3.9M (varies by plot and cluster)
• Usage: Build your own townhouse or small row of townhouses, within MAG’s design guidelines

This is not a ready-built townhouse launch; you’re buying land inside a branded master community, with flexibility to design and build (under community rules) or to hold and resell.

Who Are These Plots For?

1. Individual investors – who want exposure to land in a large master plan instead of buying one standard apartment.
2. Small to mid-size developers / contractors – who can take multiple plots in one cluster and build townhouses as their own branded sub-project. Kelt & Co Realty+1
3. End-users with long horizon – families who want to secure land now and build a legacy home in 3–5 years once the community matures.

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4. Payment Plan & Timeline – How the Money Flows

Keturah Ardh’s Phase One payment structure is deliberately short and front-loaded – a one-year plan that suits serious investors rather than speculative flippers.

Typical advertised plan: Latest off plan Properties+2Off Plan Projects+2

• 20% + 4% DLD + ~AED 5,000 admin fee at booking
• 30% after 6 months
• 50% after 12 months

Key timeline points:

• Infrastructure works are planned to kick off around 2026, with Phase One (often referred to as Keturah Ardh Couture Art) launching in Q4 2025. Mag+1
• Construction on plots is expected to be allowed from Q4 2026 or after full payment (subject to final MAG guidelines). Off Plan Projects
• Resale of plots is typically allowed once 50% of the plot price is paid, and individual townhouse sales are allowed only after construction completion. Off Plan Projects+1

Realistically, the full community build-out is projected over 2–7 years, putting the main maturity window somewhere between 2028 and 2032, depending on how aggressively MAG and sub-developers build. Off Plan Projects+1

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5. Community Lifestyle & Future Components

Although Phase One is focused on plots, the full vision for Keturah Ardh includes much more than residential streets.

Based on developer statements and master-plan summaries: Mag+2Hermes Real Estate+2

• Ultra-luxury villas & mansions in prime internal locations
• Retail & F&B boulevard – cafes, restaurants, boutique shops
• Education & innovation hub – expected to tie into Dubai’s push for AI, tech and future skills
• Wellness & sports facilities – gyms, jogging and cycling tracks, yoga lawns, possibly spa and clinic-grade wellness spaces
• Large central parks and pocket parks – with shaded seating, play areas and community event spaces

The message is clear: this is planned as a complete ecosystem, not a standalone plot project in the middle of nowhere.

6. Developer Strength: MAG Group x CITIC Limited

One of the biggest de-risking factors here is who is behind the project.

• MAG Group – a major Dubai developer with a track record across residential and hospitality, including Keturah Reserve in Meydan and Keturah Resort / Ritz-Carlton Residences Dubai Creekside, both positioned at the very top end of Dubai’s luxury segment. Dubai Off-plan Properties+1
• CITIC Limited – a Chinese state-owned conglomerate managing over USD 1.6 trillion in assets, with deep experience in mega-infrastructure and EPC projects. Keturah Ardh is its first entry into Dubai’s real estate market. Mag+1

This is not a small private developer trying out a desert master plan; it’s a joint venture between heavyweight institutions with reputations to protect.

7. Investment Analysis – Who Should Seriously Consider Keturah Ardh?

Let’s strip the marketing and look at it from an investor’s eye.

7.1 Key Upside Drivers

1. Early Entry Into a Flagship Master Plan
   You’re buying in Phase One of a multi-billion dirham development. Historically in Dubai, the strongest capital gains have often come from early investors in large, well-executed master communities (Arabian Ranches, JVC, Dubai Hills, parts of Dubai South, etc.). Keturah Ardh fits that profile. Latest off plan Properties+1
2. Brand Power – Keturah as a Wellness Label
   Keturah has already built a reputation through Keturah Reserve and Keturah Resort / Ritz-Carlton Residences, both branded as wellness-focused, design-driven luxury communities. That brand recognition will carry over to Keturah Ardh and help with resale and rental premiums once the community is live. Dubai Off-plan Properties+1
3. Land, Not Just Built-Up Square Foot
   Buying a plot inside a branded community gives you:
   • Control over what you build (within guidelines)
   • Potentially better margins if you later develop and sell townhouses yourself
   • A more direct benefit from land appreciation, which often outperforms ready units in early stages
4. Green & Wellness Premium
   International buyers increasingly pay more for greener, healthier communities. A master plan that uses 100,000+ trees, targets LEED and WELL, and offers serious wellness infrastructure is positioned to attract that demand. Off Plan Projects+1

7.2 Real Risks and Constraints

No project is perfect. For Keturah Ardh, be honest with yourself on:

1. Time Horizon
   This is not a 12-month flip. The real upside is likely a 5–7+ year story. If you cannot lock capital for that period, this may not be your play.
2. Execution Risk
   You are relying on MAG + CITIC to:
   • Deliver infrastructure on schedule
   • Enforce strong design guidelines (so the community stays premium)
   • Build out parks, retail and amenities at the promised standard
3. Liquidity Windows
   Since resale is typically allowed after 50% payment, your first realistic exit window is around 12 months after booking. If market sentiment is weak then, you may have to hold longer or be flexible on price.
4. Ticket Size
   With starting prices around AED 3.9M+ for plots, this is a high-entry product. It suits investors with larger capital who are looking at portfolio quality, not “cheapest entry to Dubai”.

8. Who Is Keturah Ardh Really For?

You shouldn’t try to sell this to everyone. Realistically, Keturah Ardh is best suited for:

• Experienced investors who already hold apartments and want to move up to land / master-plan exposure.
• Small developers / contractors who can add value by designing and building townhouses rather than just holding the plot.
• High-income end-users planning a long-term family home in a quiet, green community – and who are comfortable waiting several years for full maturity.

If someone wants quick rental income next year, steer them to ready or near-handover stock in established communities. Keturah Ardh is a strategic, long-view position, not a short-term income play.

Secure your plot in Keturah Ardh by MAG before Phase One sells out. For the full master plan, updated price list, and a one-to-one investment call, contact me directly on +971 55 576 3483 (call or WhatsApp) or email rabie.osac@gmail.com. I’ll walk you through the best available clusters, payment plan, and exit strategy so you invest with clarity and confidence, not guesswork.